Audience Development Marketing Specialist

Location: Austin, TX

Type: Full Time

Min. Experience: Entry Level

Company Overview

PostUp delivers email. With over 200 Billion delivered, our platform has touched almost every consumer in the US. PostUp’s award-winning email, mobile and social marketing platform is designed to help brands communicate with their customers. Our clients are leading global brands such as Sony, Comcast, Turner, and Univision, as well as exciting young companies like TasteMade, LittleThings, and LifeZette. PostUp is not just a technology firm, we believe in client business success, and partner with our clients as marketing experts to help them achieve their goals.

Position Summary

PostUp is searching for an Audience Development Specialist with expertise in digital marketing, ad operations, and design to support our publishing and media clients. The Audience Development Specialist will manage, build, and deploy on-site capture forms to client websites, in addition to contributing to design and editorial.

The position will be responsible for:

  • Daily project management and execution of campaigns
  • Building onsite capture widgets within creative parameters
  • Managing configuration of display policies based on desired web user experience
  • Contribute to creative and editorial development process
  • Become an expert on the PostUp toolset and best practices
  • Develop and manage relationships with new and existing clients
  • Ad hoc reporting and analysis of campaign performance

Qualifications

  • Great organizational skills, being able to manage multiple projects at the same time
  • Strong attention to detail and problem solving skills
  • Desire to learn new technologies and solutions
  • Ability to communicate effectively and work cooperatively with internal staff and clients
  • Working knowledge of website technology, HTML, and JavaScript
  • Experience and expertise using Google Analytics (or similar) to derive insights and support decision making
  • Experience managing the email channel a plus.
  • Bachelor’s Degree in interactive media, journalism, communications, marketing, creative writing or equivalent experience
  • 1-3 years of marketing experience in a B2C environment
  • B2B client facing experience (e.g. at agency or consulting firm) a big plus

We offer a competitive salary, excellent employee benefits (including health and dental insurance), paid holidays, paid vacation, and a 401K plan.

PostUp is an at-will, equal opportunity employer. 

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